Audience: [who is watching]
Main point: [what they should understand]
Platform: [Reels / Shorts / TikTok / other]
Target length: [approximate length or keep the whole message]
Original video: [attached file or accessible location]
Names and terms: [exact spellings]
Keep: [lines, pauses or moments that must stay]
Remove: [obvious failed takes or mistakes]
Captions: one word at a time, lowercase, no punctuation
Font: Inter Medium 500; start at 84 px on a 1080 x 1920 canvas
Caption color: white, with a 3 px black outline
Visuals: [what would help explain the idea]
Opening image: [file, first frame and end cue]
References: [supplied examples or links]
Music: none unless I supply or approve a track
Delivery: MP4, editable project and change notes
Access: keep private until I approve sharing
